CRISIS MANAGEMENT & DISASTER RECOVERY PLANNING
“It can take 20 years to build a reputation and only 5 minutes to ruin it." Warren Buffett
The purpose of a crisis management plan is to equip your company with the ability to act and respond to emergency situations with maximum operational efficiency and effectiveness in order to protect your brand. The plan will ensure the timely, accurate and consistent communication of responsible information to your appropriate internal and external audiences.
How a crisis or potential crisis situation is handled in the “FIRST 5” minutes can significantly change the outcome. In order to ensure the right people are involved in the “FIRST 5” when a crisis occurs, a very specific process should be developed, including a response protocol that must be followed by key individuals within your organization.
Social media has drastically changed the landscape of crisis management and in today’s world the general public can easily discover and spread information around. This is particularly concerning when a crisis or any type of negative news occurs.
Because of this, the impact social media plays when it comes to managing and responding to a crisis is significant and can be game-changing if not handled correctly in the “FIRST 5” of the crisis. We will ensure your organization is prepared by having a detailed, customized plan that is integrated into the organization beginning at the highest level.
The process may include the following:
Branded and customized tools may include the following:
Crisis planning isn't just about day-to-day crisis, it's also ensuring you and your company are prepared for business interruptions due to natural disasters or a national crisis such as a pandemic through Business Continuity Planning. Business continuity is a combination of critical processes that allow for business activities to continue after a major disruption. We will work closely with you to develop a plan that may include the following:
Supporting Your Business
Contact us to find out how we will partner with you to ensure your organization is prepared for a crisis by having a detailed, customized plan that is integrated into your organization, starting at the highest level.
There are several ways we can assist you: