We believe in a unique and customized consulting experience for each every client. Each company is unique. One-size-fits-all approaches will never help your business reach its full potential. We deliver custom solutions, tailored to you -- your industry, your culture, your one-of-a-kind challenges.


Based on your business need, Freshwater Communication & Crisis Management will partner with you to develop a plan and strategy to support your need.  What sets Freshwater Communication apart is that our strategic partners bring more than 100 years of combined experience to the table.  Together with these partners we possess the know-how to quickly develop and execute your business needs.  Whether your company’s staff is stretched too thin or lacking the experience necessary to institute company-wide programs or a last minute project that was due ‘yesterday,’ we can help – from the ground level up.

We are unique because we offer a vast array of services … services that would typically require multiple agencies or consultants.  One upside for our clients is that our process is more streamlined, with a quicker turnaround, and at a cumulative price that is much lower because we are able to package multiple services together.  Think of it this way … we approach each project from a 360° perspective.


In addition to the services offered by Freshwater Communication & Crisis Management, together with our strategic partners we also offer the following:


  • Create training and staffing programs
  • Foster leadership development
  • Create communication and culture improvement programs
  • Provide tools and expertise on new store openings


We believe in a simple, straightforward approach that is highly customized for your business, and has a personal touch.

When we’re asked what sets us apart from other consultants, our answer is simple.  We provide a personalized experience with everything we do.  Your company has its own identity and we truly believe that you deserve to receive ideas and plans that further establish your company as a leader in your industry.


our approach

Amy Freshwater is a highly skilled communication executive with over 30 years of experience, including vice president of communication and crisis management for a global restaurant company.  In 2011 she founded Freshwater Communication and Crisis Management and has since had the opportunity to work with many different clients offering customized short and long-term strategies and supporting initiatives.

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